CASA 패러다임

“Computers Are Social Actors” 또는 “Computer As a Social Actors” 패러다임.

Publications

• 1993 - Voices, boxes, and sources of messages: Computers and social actors
• 1993-04-01 - Anthropomorphism, agency, and ethopoeia: computers as social actors
• 1995 - Anthropocentrism and computers
• The Media Equation